Media Contact:
Martha Westen
orders@e-films.com.au

Press News - Immediate Release

E-films Announce Buy 2 Get 1 Free “Just like Tape” Promotion and Price Drops

Sydney, Australia, 22 October 2009–After the runaway success of both the MxR and e-LCR, as easy to afford replacement cards for SxS memory cards in the Sony EX-Series cameras, E-films is pleased to announce the launch of its Buy 2 Get 1 Free promotion on its MxR and e-LCR product lines.“We want to make sure we get our adapters into the hands of every EX user in the world, so that they too can enjoy tremendous savings.” says Business Development Manager Jeromy Young.

The MxR and e-LCR (Lockable Card Reader)utilizeUSB 2.0 technology to reduce the cost of solid-state media recording for the EX1 and EX3 series cameras by utilizing off the shelf SDHC memory making the cost of media “Just like Tape” while keeping the inherent advantages of solid-sate recording.

“This promotion further reduces the cost of these solid state memory cards by another 1/3 bringing them closer into line with the ultra cheap tape based workflows of the past. Due to the extremely low cost, E-films MxR and e-LCR products are redefining the solid state workflow, eliminating the need to reuse cards, allowing the user to archive and store the original recordings “Just like Tape!” says CEO Ross Herewini.

The SDHC memory used in conjunction with the E-films products is doubling in capacity and halving in cost every 6 months. The reduction in the cost of memory and E-films continual drive to make these solutions as affordable as tape based workflows means huge cost savings and improvements in workflow for EX1 and EX3 users.

E-films have also reduced the cost of their Multi Card Reader (e-MCR) to $149.99 to coincide with the promotion. Now there is no better time to purchasethecomplete recording and download solution for the EX camera series.

The promotion will run from October 22 to November 30, 2009 online and from your local value-added reseller, please visit www.e-films.com.au for details on where to purchase the E-films products.

The E-films products are compatible with the major SDHC brands such as Sandisk and Transcend 8/16 and 32GB cards making the sourcing of affordable reliable memory a breeze.

Specifications
The e-LCR and MxR support all SD formats and all HD formats (1080i and 720P). They uses the USB 2.0 protocol to record from the EX1 and EX3 cameras to affordable SDHC memory.

e-MCR is a multi-card reader for the MxR and e-LCR cards allowing the user to download 4 cards in the same short time as it usually takes for one card. Giving a 75% saving in download time.

e-HDR accepts a very wide range of SSD and HDD to record up to 5hrs of footage without needing to change media. It comes with a carry case, mounting fixtures as well as battery and mains power solutions.

Price and Availability
The MxR will retail for $49.95 and the e-LCR will retail at $59.95 (excluding SDHC memory). Users who buy 2 of either MxR or e-LCR will receive an extra unit absolutely FREE.

The e-MCR retails at $149 down from $199 and includes Shot Put Pro software.
All products are available immediately.

About E-films
E-films began life as a video production house concentrating their efforts on the corporate and event video markets, winning many awards for their innovative video work. Leveraging this intimate knowledge of what video professionals really want, E-films now design, manufacture, and market products targeted at professionals like themselves. Dedicated to providing practical solutions for production professionals at prices that allow even the smallest production units to benefit, E-films identifies issues in digital tapeless workflow and engineers products to solve these problems.

Further product information can be found at www.e-films.com.au
*Images on request**